Eat and Run?

It's a shame that in a lot of situations, we remember and or learn from our not so good experiences, rather from our great experiences.  That actually helps protect us from danger, since we aren't that removed from cavepeople.  Ok, in the modern world, and in trying to make my point, we have all eaten in restaurants where the music was completely wrong, too loud, or non existent. When you read this and then relate it to your own experiences, that bad music in a restaurant made you forget if the food was good, didn't it?  That's probably not what the owner of that fine bistro had in mind! Talk about "eat and run"......

Having sold music services to restaurants, I am always amazed at why some owners don't take that music sound of their brand seriously.  Think about that, if you visit a new restaurant, find the sonic atmosphere is not right, you may leave and never come back for a repeat experience.  Would you tell that owner?  Most likely not.  The owner will never know why some of his new customers don't return.  First impressions are very indelible and nearly unbreakable.  With this knowledge, why do they spend perhaps over $1M for visuals (building, decorations, tables, lighting, etc) but consider the music content replaceable with nearly anything, or worse, their OWN music tastes.  What is a delicacy to you may be poison to others.  Restaurant owners, take note:  please listen to the audio professionals.  They aren't just simply trying to spend your money, they are listening to you and making informed recommendations to help complete your brand by making sure that what is HEARD is as compelling as what is SEEN!  Also, make sure you understand that  if your client base is as varied as your menu, don't try to play DJ.  Stick to what makes you great, your food and great customer service.  Don't scrimp on your music system and music content.  It's YOUR opportunity to make a great lasting impression and do all you can to ensure repeat business!!!
Have a GREAT 2011!